Информационный центр "Центральный Дом Знаний". Аванесян английский для экономистов решебник


Английский язык для экономистов. Аванесян Ж.Г.

Английский язык для экономистов. Аванесян Ж.Г.

 

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Предисловие 6Chapter ONE. MASTERING ECONOMICSUnit 1. Reading and Translation Practice 7BASICS OF ECONOMICS 7Unit 2. Listening 13APPLYING FOR A JOB 13Unit 3. Reading Comprehension 16ECONOMIC INTERDEPENDENCE AND INTERNATIONAL TRADE 16Unit 4. Discussion 21Chapter TWO. DOING BUSINESSUnit 1 Reading and Translation Practice 24TYPES OF BUSINESSES .24Unit 2. Listening 31FINDING OUT ABOUT COMPANY PROFILE 31Unit 3. Reading Comprehension 33CORPORATE COMBINATIONS IN THE USA 33Unit 4. Discussion .....40Chapter THREE. RESEARCHING THE MARKETUnit 1 Reading and Translation Practice 43MARKET STRUCTURE 49Unit 2. Listening 49BREAKING INTO NEW MARKETS. 49Unit3. Reading Comprehension 52COMPETITION AND MARKET CONDITIONS 52Unit 4. Discussion 59Chapter FOUR. MARKETINGUnit 1 Reading and Translation Practice 62ESSENTIALS OF MARKETING 62Unit 2. Listening 69MARKETING MIX IN ACTION 69Unit 3. Reading Comprehension 71MARKETING MANAGEMENT STRATEGIES 71Unit 4. Discussion 77Chapter FIVE. PRICINGUnit 1 Reading and Translation Practice 80PRICING POLICY 80Unit 2. Listening 87PRICING STRATEGY AND COSTING 87Unit3. Reading Comprehension 92DEMAND, SUPPLY AND MARKET EQUILIBRIUM 92Unit 4. Discussion 98Chapter SIX. ADVERTISINGUnit 1.Reading and Translation Practice 102GOALS OF ADVERTISING 102 Unit 2. Listening 109RUNNING AN ADVERTISING CAMPAIGN 109Unit 3. Reading Comprehension 112ADVERTISING MEDIA 112Unit 4. Discussion 119Chapter SEVEN. PROMOTIONUnit 1. Reading and Translation Practice 123SALES PROMOTION 123Unit 2. Listening 130DISCUSSING A PROMOTIONAL CAMPAIGN 130Unit 3. Reading Comprehension 133DISTRIBUTION AND SALES 133Unit 4. Discussion . 140PERSONAL SELLING 140Chapter EIGHT. FINANCING THE BUSINESSUnit 1 Reading and Translation Practice 144THE FINANCIAL OBJECTIVES OF THE BUSINESS 144Unit 2. Listening 151PLANNING A NEW BUSINESS 151Unit 3. Reading Comprehension 154THE FINANCIAL CONTROL OF THE BUSINESS 154Unit 4. Discussion 161Chapter NINE. MONEY AND THE BANKING SYSTEMUnit 1 Reading and Translation Practice 167THE FUNCTIONS OF MONEY . 167Unit 2. Listening 175THE HISTORY OF AMERICAN MONEY AND BANKING ..175Unit 3. Reading Comprehension 180TYPES OF FINANCIAL OPERATIONS 180Unit 4. Discussion , 188Chapter TEN. BUSINESS SUCCESS STORIES OF ALL TIMEUnit 1. Reading and Translation Practice 194BILL GATES AND MICROSOFT CORPORATION 194Unit 2. Listening 201MARY KAY ASH AND WALT DISNEY 201Unit 3. Reading Comprehension 205JOHN D. ROCKEFELLER AND HENRY FORD 206Unit 4. Discussion 214Keys to Exercises 219Glossary. 270Список использованной литературы 312  

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Центральный Дом Знаний - Английский язык для экономистов. Аванесян Ж.Г.

3-е изд., стер. - М.: Омега-Л, 2008. - 312 с. + CD

Целью учебного пособия является развитие навыков и умений чтения, аудирования, двустороннего перевода, расширение лексического запаса студентов в области профессиональной терминологии. Кроме того, пособие нацелено на развитие навыков ведения дискуссии и профессионально ориентированной устной речи. Пособие содержит 10 глав, каждая из которых включает 4 раздела с активным словарем, упражнениями и практическими заданиями. Глоссарий и ключи к упражнениям позволяют использовать пособие для самостоятельной работы. Пособие прошло успешную апробацию на факультете международных экономических отношений МГОУ.

Предназначено для студентов 2-3 курсов факультетов и институтов, готовящих специалистов в области рыночной экономики и свободного предпринимательства.

 

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CONTENTSПредисловие 6Chapter ONE. MASTERING ECONOMICSUnit 1. Reading and Translation Practice 7BASICS OF ECONOMICS 7Unit 2. Listening 13APPLYING FOR A JOB 13Unit 3. Reading Comprehension 16ECONOMIC INTERDEPENDENCE AND INTERNATIONAL TRADE 16Unit 4. Discussion 21Chapter TWO. DOING BUSINESSUnit 1 Reading and Translation Practice 24TYPES OF BUSINESSES .24Unit 2. Listening 31FINDING OUT ABOUT COMPANY PROFILE 31Unit 3. Reading Comprehension 33CORPORATE COMBINATIONS IN THE USA 33Unit 4. Discussion .....40Chapter THREE. RESEARCHING THE MARKETUnit 1 Reading and Translation Practice 43MARKET STRUCTURE 49Unit 2. Listening 49BREAKING INTO NEW MARKETS. 49Unit3. Reading Comprehension 52COMPETITION AND MARKET CONDITIONS 52Unit 4. Discussion 59Chapter FOUR. MARKETINGUnit 1 Reading and Translation Practice 62ESSENTIALS OF MARKETING 62Unit 2. Listening 69MARKETING MIX IN ACTION 69Unit 3. Reading Comprehension 71MARKETING MANAGEMENT STRATEGIES 71Unit 4. Discussion 77Chapter FIVE. PRICINGUnit 1 Reading and Translation Practice 80PRICING POLICY 80Unit 2. Listening 87PRICING STRATEGY AND COSTING 87Unit3. Reading Comprehension 92DEMAND, SUPPLY AND MARKET EQUILIBRIUM 92Unit 4. Discussion 98Chapter SIX. ADVERTISINGUnit 1.Reading and Translation Practice 102GOALS OF ADVERTISING 102 Unit 2. Listening 109RUNNING AN ADVERTISING CAMPAIGN 109Unit 3. Reading Comprehension 112ADVERTISING MEDIA 112Unit 4. Discussion 119Chapter SEVEN. PROMOTIONUnit 1. Reading and Translation Practice 123SALES PROMOTION 123Unit 2. Listening 130DISCUSSING A PROMOTIONAL CAMPAIGN 130Unit 3. Reading Comprehension 133DISTRIBUTION AND SALES 133Unit 4. Discussion . 140PERSONAL SELLING 140Chapter EIGHT. FINANCING THE BUSINESSUnit 1 Reading and Translation Practice 144THE FINANCIAL OBJECTIVES OF THE BUSINESS 144Unit 2. Listening 151PLANNING A NEW BUSINESS 151Unit 3. Reading Comprehension 154THE FINANCIAL CONTROL OF THE BUSINESS 154Unit 4. Discussion 161Chapter NINE. MONEY AND THE BANKING SYSTEMUnit 1 Reading and Translation Practice 167THE FUNCTIONS OF MONEY . 167Unit 2. Listening 175THE HISTORY OF AMERICAN MONEY AND BANKING ..175Unit 3. Reading Comprehension 180TYPES OF FINANCIAL OPERATIONS 180Unit 4. Discussion , 188Chapter TEN. BUSINESS SUCCESS STORIES OF ALL TIMEUnit 1. Reading and Translation Practice 194BILL GATES AND MICROSOFT CORPORATION 194Unit 2. Listening 201MARY KAY ASH AND WALT DISNEY 201Unit 3. Reading Comprehension 205JOHN D. ROCKEFELLER AND HENRY FORD 206Unit 4. Discussion 214Keys to Exercises 219Glossary. 270Список использованной литературы 312

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Английский язык для экономистов. Аванесян Ж.Г.

3-е изд., стер. - М.: 2008. - 312 с. + CD

Целью учебного пособия является развитие навыков и умений чтения, аудирования, двустороннего перевода, расширение лексического запаса студентов в области профессиональной терминологии. Кроме того, пособие нацелено на развитие навыков ведения дискуссии и профессионально ориентированной устной речи. Пособие содержит 10 глав, каждая из которых включает 4 раздела с активным словарем, упражнениями и практическими заданиями. Глоссарий и ключи к упражнениям позволяют использовать пособие для самостоятельной работы. Пособие прошло успешную апробацию на факультете международных экономических отношений МГОУ.

Предназначено для студентов 2-3 курсов факультетов и институтов, готовящих специалистов в области рыночной экономики и свободного предпринимательства.

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CONTENTSПредисловие 6Chapter ONE. MASTERING ECONOMICSUnit 1. Reading and Translation Practice 7BASICS OF ECONOMICS 7Unit 2. Listening 13APPLYING FOR A JOB 13Unit 3. Reading Comprehension 16ECONOMIC INTERDEPENDENCE AND INTERNATIONAL TRADE 16Unit 4. Discussion 21Chapter TWO. DOING BUSINESSUnit 1 Reading and Translation Practice 24TYPES OF BUSINESSES .24Unit 2. Listening 31FINDING OUT ABOUT COMPANY PROFILE 31Unit 3. Reading Comprehension 33CORPORATE COMBINATIONS IN THE USA 33Unit 4. Discussion .....40Chapter THREE. RESEARCHING THE MARKETUnit 1 Reading and Translation Practice 43MARKET STRUCTURE 49Unit 2. Listening 49BREAKING INTO NEW MARKETS. 49Unit3. Reading Comprehension 52COMPETITION AND MARKET CONDITIONS 52Unit 4. Discussion 59Chapter FOUR. MARKETINGUnit 1 Reading and Translation Practice 62ESSENTIALS OF MARKETING 62Unit 2. Listening 69MARKETING MIX IN ACTION 69Unit 3. Reading Comprehension 71MARKETING MANAGEMENT STRATEGIES 71Unit 4. Discussion 77Chapter FIVE. PRICINGUnit 1 Reading and Translation Practice 80PRICING POLICY 80Unit 2. Listening 87PRICING STRATEGY AND COSTING 87Unit3. Reading Comprehension 92DEMAND, SUPPLY AND MARKET EQUILIBRIUM 92Unit 4. Discussion 98Chapter SIX. ADVERTISINGUnit 1.Reading and Translation Practice 102GOALS OF ADVERTISING 102 Unit 2. Listening 109RUNNING AN ADVERTISING CAMPAIGN 109Unit 3. Reading Comprehension 112ADVERTISING MEDIA 112Unit 4. Discussion 119Chapter SEVEN. PROMOTIONUnit 1. Reading and Translation Practice 123SALES PROMOTION 123Unit 2. Listening 130DISCUSSING A PROMOTIONAL CAMPAIGN 130Unit 3. Reading Comprehension 133DISTRIBUTION AND SALES 133Unit 4. Discussion . 140PERSONAL SELLING 140Chapter EIGHT. FINANCING THE BUSINESSUnit 1 Reading and Translation Practice 144THE FINANCIAL OBJECTIVES OF THE BUSINESS 144Unit 2. Listening 151PLANNING A NEW BUSINESS 151Unit 3. Reading Comprehension 154THE FINANCIAL CONTROL OF THE BUSINESS 154Unit 4. Discussion 161Chapter NINE. MONEY AND THE BANKING SYSTEMUnit 1 Reading and Translation Practice 167THE FUNCTIONS OF MONEY . 167Unit 2. Listening 175THE HISTORY OF AMERICAN MONEY AND BANKING ..175Unit 3. Reading Comprehension 180TYPES OF FINANCIAL OPERATIONS 180Unit 4. Discussion , 188Chapter TEN. BUSINESS SUCCESS STORIES OF ALL TIMEUnit 1. Reading and Translation Practice 194BILL GATES AND MICROSOFT CORPORATION 194Unit 2. Listening 201MARY KAY ASH AND WALT DISNEY 201Unit 3. Reading Comprehension 205JOHN D. ROCKEFELLER AND HENRY FORD 206Unit 4. Discussion 214Keys to Exercises 219Glossary. 270Список использованной литературы 312 

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